value versus price

Are You Buying Digital Marketing Services Based Solely on Price?

When it comes to digital marketing solutions, Smokey Robinson and the Miracles perhaps said it best, “You better shop around.” While it’s natural to want to choose the lowest price option, this strategy often comes back to bite those who select digital marketing agencies and solutions based solely on price. What Is the Value of Your Brand? If someone asked you to damage your brand in front of potential customers for $500 would you take

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social media

Overlooking the Social Part of Social Media

One of the most rapidly evolving aspects of digital marketing is social media. While networks, such as Facebook, Twitter, Instagram, Snapchat, Google+ and LinkedIn, continue to grow at an exponential pace, new channels are being launched on a regular basis. This has made it a challenge for many marketers struggling to not only get up to speed on the capabilities of each platform, but also to understand the nuances of the audiences using them. It’s

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digital strategy

Not Refining Your Digital Strategy

The topic of digital strategy re-emerges again and again within many organizations. With digital marketing continuously evolving, the conversation is often concentrated on how to best leverage new technologies with the goal of using the latest and greatest digital marketing innovations. Yet, when there is no discussion of how the investment fits into a successful marketing roadmap, there is a high likelihood of less than optimal results. The key to successful digital marketing is continuously

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digital marketing metrics

Are You Not Measuring Key Digital Marketing Metrics?

Twenty years ago, digital marketing success meant having a website which served as an online source of information about your organization. Today, a website is only one of many digital tactics that must work together to deliver a consistent message and drive the common goal of generating measurable results. One of the many challenges of today’s marketing professionals is being able to sort through available digital marketing metrics to make smart business decisions. Because the

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How a Digital Marketing Agency Can Save You from Job Burnout

You may remember how marketing departments operated prior to the digital age. Sure, there were deadlines and goals to meet, but projects typically ran at a manageable pace. In stark contrast, marketing professionals today are dealing with fast-moving business elements that range from content development and branding to public relations, SEO and a growing list of digital channels. Skill sets must now also include knowledge of mobile technology, real-time data analysis and even programming. Both

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3 Tips to Strengthen Your Digital Marketing Success

It’s a new year with new strategies for successfully growing your brand online. The days of simply putting up a great looking website or managing a Facebook page are coming to a close. Success now means knowing how to be one step ahead of your audience — and your competitors — when it comes to your online presence. The following three digital marketing tips can help you make this happen! A Return to Simplicity While

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