digital marketing profitability

5 Tips To Help You Be (And Feel Like) A Better Marketing Director

It’s challenging to make the transition from a creative employee to a creative director. It’s one thing to work on your own ideas and those given to you by your boss and another to be in charge of the creative work of others. So how can you get yourself to let go of the reins and trust the skills of your employees? 5 Things You Can Do To Be A Better Marketing Director It’s no

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marketing directors

Yikes! Marketing Mistakes To Avoid With A Millennial Audience

According to Pew Research Center, millennials will outnumber the baby boomer generation by 2019. Every generation is different. It makes sense to shift your marketing tactics to target your next generation of buyers. But targeting millennial audiences requires businesses to unlearn traditional marketing practices. Instead, marketing directors have to adopt new marketing strategies altogether. This can be challenging and often leads to marketing directors making common mistakes. To help you make the generation shift, here are

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digital marketing

10 Commonly Overlooked (But Highly Important) Marketing Metrics

In the digital landscape, knowing how to market your brand can be a real challenge. You may not even know where to find confirmation that your efforts have been successful. Without this information, you won’t be able to discern the difference between a worthwhile endeavor and one that’s a waste of time and money. You can’t simply rely on your gut feeling or on anecdotal evidence; you need to definitively know whether you’re spending your

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digital marketing

A Step-By-Step Guide To Building A SWOT Analysis For Your Business

A SWOT analysis is a technique that’s used to evaluate a new objective or project. Standing for Strengths, Weaknesses, Opportunities, and Threats, a SWOT analysis determines how your organization can move forward on a given project, what challenges may be worth tackling, and what opportunities you may be missing. SWOT analyses are considered helpful when deciding whether to lead with a given venture or strategy. It outlines the positives and negatives surrounding a project so

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10 Questions to Jumpstart Social Media Engagement

No one likes the guy at a cocktail party who talks endlessly about himself without letting anyone else get a word in edgewise. Not only is he annoying and rude, he’s usually not all that interesting to boot! Unfortunately, many businesses are guilty of the same lack of etiquette when it comes to social media. Perpetual self-promotion without any attempt of trying to encourage social media engagement or conversation is one of the most common

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digital marketing services

4 Stress Relief Tips To Help Marketing Directors Avoid Burnout

Marketing can be a truly rewarding job where you get to see the fruits of your efforts almost immediately. For instance, B2B companies that blogged 11 times a month in 2015 were three times as likely to receive traffic compared to those who only blogged once. Yet, as a marketing director, that same job can be highly stressful and the potential for burnout is a real threat. To help avoid burnout, here are a few

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digital marketing

SEO in 2018: The Past, Present, and Future of Link Building

When The Outline published an expose on “blog bribes” this December, many people were surprised to learn that brands were “bribing” their way into outlets like The Huffington Post, Forbes, Entrepreneur, and more austure publications. Digital marketing agencies were nonplussed. The word bribe is a big of an exaggeration here. Companies weren’t bribing the editorial wings of these publications. Rather, contributors to these publications could be paid to mention brands and include do-follow links to those companies in their

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Listening to Uncle Louie? How to Filter Digital Marketing Advice

When you’re in the position of making important digital marketing decisions that impact the success of your entire organization, it’s natural to seek out advice from those who can offer some guidance. And, a solid opinion can go a long way when it comes from someone who is knowledgeable and experienced. However, it’s important to carefully consider your sources for advice. Most people have an innate desire to help others, and many fancy themselves as

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digital marketing agency

The Essential Marketing Truths Every Marketing Director Should Keep In Mind

Marketing directors know more than anyone else that no answer to a digital marketing question is completely clear-cut. Each brand and audience is different, which makes it impossible for social media marketing solutions to be completely one-size-fits-all. While it may be true that not every digital marketing agency will be able to use the same solutions and techniques to solve every marketing problem, there are some things in the industry that don’t change. Keep these

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value versus price

Are You Buying Digital Marketing Services Based Solely on Price?

When it comes to digital marketing solutions, Smokey Robinson and the Miracles perhaps said it best, “You better shop around.” While it’s natural to want to choose the lowest price option, this strategy often comes back to bite those who select digital marketing agencies and solutions based solely on price. What Is the Value of Your Brand? If someone asked you to damage your brand in front of potential customers for $500 would you take

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