digital marketing

SEO in 2018: The Past, Present, and Future of Link Building

When The Outline published an expose on “blog bribes” this December, many people were surprised to learn that brands were “bribing” their way into outlets like The Huffington Post, Forbes, Entrepreneur, and more austure publications. Digital marketing agencies were nonplussed. The word bribe is a big of an exaggeration here. Companies weren’t bribing the editorial wings of these publications. Rather, contributors to these publications could be paid to mention brands and include do-follow links to those companies in their

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Listening to Uncle Louie? How to Filter Digital Marketing Advice

When you’re in the position of making important digital marketing decisions that impact the success of your entire organization, it’s natural to seek out advice from those who can offer some guidance. And, a solid opinion can go a long way when it comes from someone who is knowledgeable and experienced. However, it’s important to carefully consider your sources for advice. Most people have an innate desire to help others, and many fancy themselves as

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The Essential Marketing Truths Every Marketing Director Should Keep In Mind

Marketing directors know more than anyone else that no answer to a digital marketing question is completely clear-cut. Each brand and audience is different, which makes it impossible for social media marketing solutions to be completely one-size-fits-all. While it may be true that not every digital marketing agency will be able to use the same solutions and techniques to solve every marketing problem, there are some things in the industry that don’t change. Keep these

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value versus price

Are You Buying Digital Marketing Services Based Solely on Price?

When it comes to digital marketing solutions, Smokey Robinson and the Miracles perhaps said it best, “You better shop around.” While it’s natural to want to choose the lowest price option, this strategy often comes back to bite those who select digital marketing agencies and solutions based solely on price. What Is the Value of Your Brand? If someone asked you to damage your brand in front of potential customers for $500 would you take

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best practices

Are You Not Understanding What You’re Buying from a Digital Marketing Agency?

If you’ve hired or are considering hiring a digital marketing agency to guide your messaging, strategy or implementation, there is considerable value to be gained. Yet, it’s important to truly understand what you’re getting for your money to ensure there is sufficient return on your investment. What Do You Need from a Digital Marketing Agency? To increase your understanding of what an agency is offering, it’s important to start with evaluating your own data. Only

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social media marketing

3 Social Media Marketing Strategies To Help You Stay Ahead Of The Game

One of the key challenges for marketing directors is ensuring your social media marketing strategy is not only up to date, but ahead of the game. Social media and digital technology evolve and move at such a pace that it’s critical to plan your company’s marketing strategy in correlation with the future to be in the now. To help inform your company’s digital marketing strategy, here are some of the incoming social media marketing trends to be aware

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social media

Overlooking the Social Part of Social Media

One of the most rapidly evolving aspects of digital marketing is social media. While networks, such as Facebook, Twitter, Instagram, Snapchat, Google+ and LinkedIn, continue to grow at an exponential pace, new channels are being launched on a regular basis. This has made it a challenge for many marketers struggling to not only get up to speed on the capabilities of each platform, but also to understand the nuances of the audiences using them. It’s

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digital strategy

Not Refining Your Digital Strategy

The topic of digital strategy re-emerges again and again within many organizations. With digital marketing continuously evolving, the conversation is often concentrated on how to best leverage new technologies with the goal of using the latest and greatest digital marketing innovations. Yet, when there is no discussion of how the investment fits into a successful marketing roadmap, there is a high likelihood of less than optimal results. The key to successful digital marketing is continuously

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Are You A/B Split Testing?

Are You A/B Split Testing?

Don’t Miss Out on the Value of A/B Testing There isn’t a set formula for digital marketing. What works for one organization may be a big mistake for another. This is because there are far more variables with digital marketing than with print advertising, direct mail and other traditional forms of marketing. Not only do you have to consider your brand proposition and your supporting content and images, you also need to carefully determine the

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digital marketing metrics

Are You Not Measuring Key Digital Marketing Metrics?

Twenty years ago, digital marketing success meant having a website which served as an online source of information about your organization. Today, a website is only one of many digital tactics that must work together to deliver a consistent message and drive the common goal of generating measurable results. One of the many challenges of today’s marketing professionals is being able to sort through available digital marketing metrics to make smart business decisions. Because the

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