Approximately 92% of marketing directors report that social media is an important part of their business. However, up to 88% are unsure how to measure their ROI for social media activities. While there are plenty of metrics to help us gauge the performance of digital marketing for businesses, marketers may also rely on referral traffic and purchase quantity. The problem with these differences in ROI monitoring is that there’s no common way to measure ROI.
One of the key challenges for marketing directors is ensuring your social media marketing strategy is not only up to date, but ahead of the game. Social media and digital technology evolve and move at such a pace that it’s critical to plan your company’s marketing strategy in correlation with the future to be in the now. To help inform your company’s digital marketing strategy, here are some of the incoming social media marketing trends to be aware
One of the most rapidly evolving aspects of digital marketing is social media. While networks, such as Facebook, Twitter, Instagram, Snapchat, Google+ and LinkedIn, continue to grow at an exponential pace, new channels are being launched on a regular basis. This has made it a challenge for many marketers struggling to not only get up to speed on the capabilities of each platform, but also to understand the nuances of the audiences using them. It’s
The topic of digital strategy re-emerges again and again within many organizations. With digital marketing continuously evolving, the conversation is often concentrated on how to best leverage new technologies with the goal of using the latest and greatest digital marketing innovations. Yet, when there is no discussion of how the investment fits into a successful marketing roadmap, there is a high likelihood of less than optimal results. The key to successful digital marketing is continuously
It’s a new year with new strategies for successfully growing your brand online. The days of simply putting up a great looking website or managing a Facebook page are coming to a close. Success now means knowing how to be one step ahead of your audience — and your competitors — when it comes to your online presence. The following three digital marketing tips can help you make this happen! A Return to Simplicity While
Successfully generating a return on investment from Facebook marketing has become more difficult than ever. With more than 1.7 billion users and a growing number of advertisers all vying to capture market share, creating a successful campaign is no easy task. Facebook IQ An often-overlooked source of insights that can help you better understand what makes Facebook users tick is Facebook IQ. This blog-like site from Facebook publishes regular content that uses Facebook insights and