Are You Not Tracking Conversions and Desired Outcomes?

Digital marketing is a multi-faceted, vitally important part of an overall marketing strategy. In fact, it’s just as much about data analysis as it is about strategy development and implementation. Yet, too often, marketing directors fall into the trap of focusing all their attention on creating and managing digital campaigns and neglecting the necessary task of tracking conversions. A website, as well as other digital marketing channels, must be carefully managed and monitored to ensure

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3 Landing Pages Strategies That Produce Results

Do you have landing pages that aren’t the successful lead generation tools you thought they’d be? Landing pages are just too essential to let them fail. If you’re like many marketers, you’ve had varying degrees of success with landing page strategies, and you may have even begun to question their effectiveness. Before you pull the plug on this key component of your inbound marketing efforts, you might want to try updating your landing page strategies

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How a Digital Marketing Agency Can Save You from Job Burnout

You may remember how marketing departments operated prior to the digital age. Sure, there were deadlines and goals to meet, but projects typically ran at a manageable pace. In stark contrast, marketing professionals today are dealing with fast-moving business elements that range from content development and branding to public relations, SEO and a growing list of digital channels. Skill sets must now also include knowledge of mobile technology, real-time data analysis and even programming. Both

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3 Tips to Strengthen Your Digital Marketing Success

It’s a new year with new strategies for successfully growing your brand online. The days of simply putting up a great looking website or managing a Facebook page are coming to a close. Success now means knowing how to be one step ahead of your audience — and your competitors — when it comes to your online presence. The following three digital marketing tips can help you make this happen! A Return to Simplicity While

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Facebook IQ + Facebook Insights: Powerful Digital Marketing Tools

Successfully generating a return on investment from Facebook marketing has become more difficult than ever. With more than 1.7 billion users and a growing number of advertisers all vying to capture market share, creating a successful campaign is no easy task. Facebook IQ An often-overlooked source of insights that can help you better understand what makes Facebook users tick is Facebook IQ. This blog-like site from Facebook publishes regular content that uses Facebook insights and

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