Up to 92% of marketers say that social media is important to their business, according to Social Media Examiner. Yet, 88% of marketers say they want to know how to measure their return on investment for social media activities. One of the biggest struggles marketing directors face is measuring their return on investments for their digital activities, which is why it’s important to know how to create an effective digital marketing strategy. What’s the difference
Three years ago, up to 72% of marketers said that the most effective SEO tactic was content creation. That’s still the case today and it will be tomorrow. But while text-based content is important when it comes to engaging with your consumers and answering questions, visual content is just as vital to the success of your marketing campaigns. Unfortunately, creating captivating visual content isn’t as simple as uploading a video onto your website’s main page.
According to Hubspot, in 2017, 63% of 4,500 professionals thought that generating traffic and leads was the biggest challenge their company faced. With any challenging task, there is a chance of failure. Email marketing campaigns are no exception. Marketing flops can feel devastating. After all of your team’s diligent hard work, extensive brainstorming, and careful planning, how could something have gone wrong? Before you start panicking and poring over the analytics, and before even talking
It’s no easy feat to run an impactful, measurable marketing campaign. But you can make your job easier by knowing some of the top marketing terms like the back of your hand. Of course, certain marketing terms are more like umbrella terms. They can often come with a whole slew of other terms that may be necessary to get a better idea of what they mean. That said, rather than giving a list of hundreds
It’s challenging to make the transition from a creative employee to a creative director. It’s one thing to work on your own ideas and those given to you by your boss and another to be in charge of the creative work of others. So how can you get yourself to let go of the reins and trust the skills of your employees? 5 Things You Can Do To Be A Better Marketing Director It’s no
According to Pew Research Center, millennials will outnumber the baby boomer generation by 2019. Every generation is different. It makes sense to shift your marketing tactics to target your next generation of buyers. But targeting millennial audiences requires businesses to unlearn traditional marketing practices. Instead, marketing directors have to adopt new marketing strategies altogether. This can be challenging and often leads to marketing directors making common mistakes. To help you make the generation shift, here are
In the digital landscape, knowing how to market your brand can be a real challenge. You may not even know where to find confirmation that your efforts have been successful. Without this information, you won’t be able to discern the difference between a worthwhile endeavor and one that’s a waste of time and money. You can’t simply rely on your gut feeling or on anecdotal evidence; you need to definitively know whether you’re spending your
A SWOT analysis is a technique that’s used to evaluate a new objective or project. Standing for Strengths, Weaknesses, Opportunities, and Threats, a SWOT analysis determines how your organization can move forward on a given project, what challenges may be worth tackling, and what opportunities you may be missing. SWOT analyses are considered helpful when deciding whether to lead with a given venture or strategy. It outlines the positives and negatives surrounding a project so
No one likes the guy at a cocktail party who talks endlessly about himself without letting anyone else get a word in edgewise. Not only is he annoying and rude, he’s usually not all that interesting to boot! Unfortunately, many businesses are guilty of the same lack of etiquette when it comes to social media. Perpetual self-promotion without any attempt of trying to encourage social media engagement or conversation is one of the most common
Marketing can be a truly rewarding job where you get to see the fruits of your efforts almost immediately. For instance, B2B companies that blogged 11 times a month in 2015 were three times as likely to receive traffic compared to those who only blogged once. Yet, as a marketing director, that same job can be highly stressful and the potential for burnout is a real threat. To help avoid burnout, here are a few
