Digital Advertising Campaigns

How to Measure the Bottom Line Impact of Your Advertising Campaigns

There’s an ever-growing number of marketing metrics that you can use to evaluate digital advertising campaigns. From views, clicks and scrolls, volumes of data can be collected to determine a campaign’s success and guide future decisions. Yet, the challenge is avoiding analysis paralysis. With so much to monitor and measure, it can be difficult to identify what information is truly valuable and how it should be acted on in a way that makes sense. Bucket

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Increase Conversions With This New Google Analytics Tool

Maximizing every dollar is important for all marketing leaders.  This means making sure the right audience is experiencing the right message at the right time. This isn’t always a simple task when it comes to digital engagement. Fortunately, you have a new tool in your marketing arsenal that can improve your conversion rate and reduce the loss of potential customers. With Google Analytics, you now can create audiences to group together users based on any

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digital marketing

10 Commonly Overlooked (But Highly Important) Marketing Metrics

In the digital landscape, knowing how to market your brand can be a real challenge. You may not even know where to find confirmation that your efforts have been successful. Without this information, you won’t be able to discern the difference between a worthwhile endeavor and one that’s a waste of time and money. You can’t simply rely on your gut feeling or on anecdotal evidence; you need to definitively know whether you’re spending your

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Avoid These Common Mistakes In The New Product Development Process

One of your most important jobs in corporate digital marketing is ensuring the blood, sweat, and tears that go into new product development results in an impressive ROI. When you and your team fail to properly handle the product development process, it can result in a series of unfortunate events that won’t be as entertaining to experience as the popular book series. To help you avoid these critical errors, consider the following common mistakes you

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How To Effectively Measure ROI For Social Media Success

Approximately 92% of marketing directors report that social media is an important part of their business. However, up to 88% are unsure how to measure their ROI for social media activities. While there are plenty of metrics to help us gauge the performance of digital marketing for businesses, marketers may also rely on referral traffic and purchase quantity. The problem with these differences in ROI monitoring is that there’s no common way to measure ROI.

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analytics

Understanding The Difference Between Business Metrics And KPIs

As the leader of your marketing team, it’s important for you to understand how to use data in digital marketing. Unfortunately, many organizations offering digital marketing for businesses often use terms such as analytics, KPIs, metrics interchangeably when, really, they mean different things. One of the key steps to getting the most out of your business data is to establish an understanding between KPIs and metrics and to understand how to use them. Understanding business

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best practices

Are You Not Understanding What You’re Buying from a Digital Marketing Agency?

If you’ve hired or are considering hiring a digital marketing agency to guide your messaging, strategy or implementation, there is considerable value to be gained. Yet, it’s important to truly understand what you’re getting for your money to ensure there is sufficient return on your investment. What Do You Need from a Digital Marketing Agency? To increase your understanding of what an agency is offering, it’s important to start with evaluating your own data. Only

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marketing strategies

Is Lack of Marketing Planning and Research Sabotaging Your Success?

While successful marketers place a lot of focus on the execution of marketing strategies, they also know that the underlying foundation for success is ongoing marketing planning and research. As marketing becomes increasingly complex and digitized, the need for well-thought out planning and in-depth research only continues to increase. Still many marketers make the common mistake of “winging it” and not investing sufficient time in the essential preliminary work and then are dismayed by disappointing

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Are You A/B Split Testing?

Are You A/B Split Testing?

Don’t Miss Out on the Value of A/B Testing There isn’t a set formula for digital marketing. What works for one organization may be a big mistake for another. This is because there are far more variables with digital marketing than with print advertising, direct mail and other traditional forms of marketing. Not only do you have to consider your brand proposition and your supporting content and images, you also need to carefully determine the

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Explaining Lead versus Lag Measures to Your Boss

Parents of school-aged children are experts in understanding lead versus lag measures. The ultimate lag measure is the report card. Straight “A”s indicate academic success. Yet, what if the grades are less than stellar? Little can be done to rectify them once a report card has been issued. The only recourse is doing better next time. Of course, there are many lead measures that can significantly impact a child’s report card, and these are often

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