Approximately 61% of marketers have said that improving their SEO and increasing their online presence was a top priority in 2017, according to HubSpot research. However, to truly thrive in the online space, it isn’t enough to simply increase your business’s online presence, which is a rather vague goal. The best online marketing agencies will help you set specific goals for your marketing campaign, such as earning more quality customer reviews or using content marketing to increase your online traffic.
For instance, let’s say your goal is to generate more customer reviews. Once your target audience is able to find you, it’s important for those same customers to give your business an accurate review. Consider the following ways your business can work with a marketing company to get the best possible customer reviews.
- Respond to customer emails as soon as possible. It’s important to respond to customer service emails as quickly as you can. This is because negative customer reviews are often left by customers seeking answers to their questions, but who didn’t receive an efficient response. A courtesy response is also a good way to tell your customers that you’ve seen their inquiry and that you’ll respond to them as soon as possible.
- Don’t ask for customer responses too soon or too late. When it comes to asking customers for an accurate review of your product, it’s essential that you don’t ask too soon. This is because your customers may not have had a chance to use the product yet or haven’t used it long enough to have an accurate opinion. Similarly, you don’t want to wait too long to ask for a review should the product have worn down between the time the customer bought it and the time they left the review. Find a happy medium when deciding when to solicit feedback from your customers.
- Be wary of asking for an overall review. It may be a good idea to ask your customers for an overall rating rather than asking for specifics. Customers may be more likely to rate the product or service this way. However, overall ratings have been found to not only amplify the positive rating of customers but also amplify the negative ratings. For this reason, it may be in the best interest of your content marketing team to ask customers for reviews on specific products or services, not the company as a whole.
Marketing directors know the struggles of content marketing firsthand, which is why more and more companies are relying on outside digital marketing firms. The digital marketing services of Connected Culture can help you manage the whirlwind of corporate digital marketing and analytics. To learn more or to schedule a consultation with our content marketing experts, contact Connected Culture today.