seo

5 Marketing Terms You Need To Know As A Marketing Director

It’s no easy feat to run an impactful, measurable marketing campaign. But you can make your job easier by knowing some of the top marketing terms like the back of your hand. Of course, certain marketing terms are more like umbrella terms. They can often come with a whole slew of other terms that may be necessary to get a better idea of what they mean. That said, rather than giving a list of hundreds

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digital marketing

SEO in 2018: The Past, Present, and Future of Link Building

When The Outline published an expose on “blog bribes” this December, many people were surprised to learn that brands were “bribing” their way into outlets like The Huffington Post, Forbes, Entrepreneur, and more austure publications. Digital marketing agencies were nonplussed. The word bribe is a big of an exaggeration here. Companies weren’t bribing the editorial wings of these publications. Rather, contributors to these publications could be paid to mention brands and include do-follow links to those companies in their

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