value versus price

Are You Buying Digital Marketing Services Based Solely on Price?

When it comes to digital marketing solutions, Smokey Robinson and the Miracles perhaps said it best, “You better shop around.” While it’s natural to want to choose the lowest price option, this strategy often comes back to bite those who select digital marketing agencies and solutions based solely on price. What Is the Value of Your Brand? If someone asked you to damage your brand in front of potential customers for $500 would you take

Read More »

analytics

Understanding The Difference Between Business Metrics And KPIs

As the leader of your marketing team, it’s important for you to understand how to use data in digital marketing. Unfortunately, many organizations offering digital marketing for businesses often use terms such as analytics, KPIs, metrics interchangeably when, really, they mean different things. One of the key steps to getting the most out of your business data is to establish an understanding between KPIs and metrics and to understand how to use them. Understanding business

Read More »

best practices

Are You Not Understanding What You’re Buying from a Digital Marketing Agency?

If you’ve hired or are considering hiring a digital marketing agency to guide your messaging, strategy or implementation, there is considerable value to be gained. Yet, it’s important to truly understand what you’re getting for your money to ensure there is sufficient return on your investment. What Do You Need from a Digital Marketing Agency? To increase your understanding of what an agency is offering, it’s important to start with evaluating your own data. Only

Read More »

content marketing

How You Can Keep Your Marketing Team Cool Under Pressure

Managing a marketing team can be exceptionally challenging. The intensity of the workload combined with changing demands and a complex market can easily cause anxiety. However, as a manager, it’s your duty to ensure that your content marketing team is able to manage their own stress. After all, you’re in this together. But how can you help to reduce the stress of your content marketing team in order to boost productivity? Here are three common

Read More »

marketing strategies

Is Lack of Marketing Planning and Research Sabotaging Your Success?

While successful marketers place a lot of focus on the execution of marketing strategies, they also know that the underlying foundation for success is ongoing marketing planning and research. As marketing becomes increasingly complex and digitized, the need for well-thought out planning and in-depth research only continues to increase. Still many marketers make the common mistake of “winging it” and not investing sufficient time in the essential preliminary work and then are dismayed by disappointing

Read More »

social media marketing

3 Social Media Marketing Strategies To Help You Stay Ahead Of The Game

One of the key challenges for marketing directors is ensuring your social media marketing strategy is not only up to date, but ahead of the game. Social media and digital technology evolve and move at such a pace that it’s critical to plan your company’s marketing strategy in correlation with the future to be in the now. To help inform your company’s digital marketing strategy, here are some of the incoming social media marketing trends to be aware

Read More »

social media

Overlooking the Social Part of Social Media

One of the most rapidly evolving aspects of digital marketing is social media. While networks, such as Facebook, Twitter, Instagram, Snapchat, Google+ and LinkedIn, continue to grow at an exponential pace, new channels are being launched on a regular basis. This has made it a challenge for many marketers struggling to not only get up to speed on the capabilities of each platform, but also to understand the nuances of the audiences using them. It’s

Read More »

digital strategy

Not Refining Your Digital Strategy

The topic of digital strategy re-emerges again and again within many organizations. With digital marketing continuously evolving, the conversation is often concentrated on how to best leverage new technologies with the goal of using the latest and greatest digital marketing innovations. Yet, when there is no discussion of how the investment fits into a successful marketing roadmap, there is a high likelihood of less than optimal results. The key to successful digital marketing is continuously

Read More »

Are You A/B Split Testing?

Are You A/B Split Testing?

Don’t Miss Out on the Value of A/B Testing There isn’t a set formula for digital marketing. What works for one organization may be a big mistake for another. This is because there are far more variables with digital marketing than with print advertising, direct mail and other traditional forms of marketing. Not only do you have to consider your brand proposition and your supporting content and images, you also need to carefully determine the

Read More »

Explaining Lead versus Lag Measures to Your Boss

Parents of school-aged children are experts in understanding lead versus lag measures. The ultimate lag measure is the report card. Straight “A”s indicate academic success. Yet, what if the grades are less than stellar? Little can be done to rectify them once a report card has been issued. The only recourse is doing better next time. Of course, there are many lead measures that can significantly impact a child’s report card, and these are often

Read More »