In today’s rapidly changing digital world, the SEO landscape can change in the blink of an eye. What works last year may not be as effective this year. Knowing the most relevant SEO practices is knowing the strategies that bolster your website performance and give you the best results for months to come.
Check out the three SEO trends projected to change the game this year:
1. Mobile optimization
Just last year, Google announced that by default, all new websites will be crawled using its “Mobile-First Index.” Since majority of users now discover new companies or products using mobile devices, Google will prioritize mobile websites when evaluating and ranking content. This means your mobile site should be as optimized as your desktop pages in terms of content.
The secret to mobile optimization is user experience. Since mobile screens are smaller and hence harder to navigate, use short and sweet content and avoid blocks of text that are hard to read on mobile. Using at least a 14 point font size ensures your text is legible and user-friendly.
Lastly, make sure your website adapts to different screen sizes (both landscape and portrait views). A mobile-optimized site should be responsive to all kinds of smart phones and tablets.
2. Voice Search
Google reports that 27% of online users are using voice search on mobile. As voice assistants like Alexa, Siri, and Cortana become more accurate and dynamic, more and more users interact with them to shop, multitask, and get instant answers to all types of query.
For business owners, voice search provides valuable user insights such as natural phrases and everyday speech patterns. Since most voice search interactions are query-based, digital marketers can track specific query-related keywords and implement them in their SEO strategies. Voice search allows you to recreate content to be more relevant, useful, and up to date.
3. On-SERP SEO Trends
Every digital marketer’s goal is to get their website on top of Google’s Search Engine Results Page (SERP). Keep in mind that Google’s SERP landscape is constantly evolving. For instance, the standard SERP used to include only two types of content: organic results and paid results. Now, snippets (in position zero) are dominating the scene.
Snippets are a type of search result that displays more detailed data about a page. They are digestible and visually appealing results designed for mobile users who are seeking fast answers without having to scroll further.
While the common Google search result will only show a page title, a meta description, and a URL, snippets provide more detailed information such as text info, reviews, videos, and images. They generally come in two forms: rich and featured. Rich snippets can include reviews, ratings, prices, images, and recipes. Featured snippets, on the other hand, can take the form of lists, tables, images, and short paragraphs.
On-SERP SEO is the process of optimizing content to lead searchers to your website. Since Google generally extracts snippets from the first five organic results of a SERP, your website’s content relevance must be apparent using two of Google’s tools:
- Google Search Console – Digging into your website’s performance report will help you uncover additional queries or search terms to strengthen your content authority. These insights will serve as a guide in writing the best material there is.
- Google Structured Data Markup – Implementing relevant structured data is a best practice to help push better click-through results.
Stay Ahead of the Competition with Connected Culture
To conquer SEO is to keep up with its ever-changing nature, which is hard for any marketer who doesn’t have time to work through Google’s intricacies full time. At Connected Culture, SEO is something we’d be happy to take off your hands. Through a combination of compelling content and SEO methodologies that work, we design and implement methodologies that boost your traffic and potential revenue.
We’re a team of award-winning problem solvers committed to providing all the key performance indicators to turn your vision into successful campaigns.
Learn these key SEO trends for 2020 and secure that top spot while boosting your organic traffic with our top-notch SEO services.