When you’re in the position of making important digital marketing decisions that impact the success of your entire organization, it’s natural to seek out advice from those who can offer some guidance. And, a solid opinion can go a long way when it comes from someone who is knowledgeable and experienced. However, it’s important to carefully consider your sources for advice. Most people have an innate desire to help others, and many fancy themselves as
Marketing directors know more than anyone else that no answer to a digital marketing question is completely clear-cut. Each brand and audience is different, which makes it impossible for social media marketing solutions to be completely one-size-fits-all. While it may be true that not every digital marketing agency will be able to use the same solutions and techniques to solve every marketing problem, there are some things in the industry that don’t change. Keep these
When it comes to digital marketing solutions, Smokey Robinson and the Miracles perhaps said it best, “You better shop around.” While it’s natural to want to choose the lowest price option, this strategy often comes back to bite those who select digital marketing agencies and solutions based solely on price. What Is the Value of Your Brand? If someone asked you to damage your brand in front of potential customers for $500 would you take
As the leader of your marketing team, it’s important for you to understand how to use data in digital marketing. Unfortunately, many organizations offering digital marketing for businesses often use terms such as analytics, KPIs, metrics interchangeably when, really, they mean different things. One of the key steps to getting the most out of your business data is to establish an understanding between KPIs and metrics and to understand how to use them. Understanding business
If you’ve hired or are considering hiring a digital marketing agency to guide your messaging, strategy or implementation, there is considerable value to be gained. Yet, it’s important to truly understand what you’re getting for your money to ensure there is sufficient return on your investment. What Do You Need from a Digital Marketing Agency? To increase your understanding of what an agency is offering, it’s important to start with evaluating your own data. Only
Managing a marketing team can be exceptionally challenging. The intensity of the workload combined with changing demands and a complex market can easily cause anxiety. However, as a manager, it’s your duty to ensure that your content marketing team is able to manage their own stress. After all, you’re in this together. But how can you help to reduce the stress of your content marketing team in order to boost productivity? Here are three common
While successful marketers place a lot of focus on the execution of marketing strategies, they also know that the underlying foundation for success is ongoing marketing planning and research. As marketing becomes increasingly complex and digitized, the need for well-thought out planning and in-depth research only continues to increase. Still many marketers make the common mistake of “winging it” and not investing sufficient time in the essential preliminary work and then are dismayed by disappointing
One of the key challenges for marketing directors is ensuring your social media marketing strategy is not only up to date, but ahead of the game. Social media and digital technology evolve and move at such a pace that it’s critical to plan your company’s marketing strategy in correlation with the future to be in the now. To help inform your company’s digital marketing strategy, here are some of the incoming social media marketing trends to be aware
Don’t Miss Out on the Value of A/B Testing There isn’t a set formula for digital marketing. What works for one organization may be a big mistake for another. This is because there are far more variables with digital marketing than with print advertising, direct mail and other traditional forms of marketing. Not only do you have to consider your brand proposition and your supporting content and images, you also need to carefully determine the
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