content marketing

How You Can Keep Your Marketing Team Cool Under Pressure

Managing a marketing team can be exceptionally challenging. The intensity of the workload combined with changing demands and a complex market can easily cause anxiety. However, as a manager, it’s your duty to ensure that your content marketing team is able to manage their own stress. After all, you’re in this together.

But how can you help to reduce the stress of your content marketing team in order to boost productivity? Here are three common stressors among marketers and ways to effectively minimize your employees’ anxiety levels.

  1. Monitoring social media marketing accounts in real time
    A business often has many social media accounts and networks to manage, which can make life extremely stressful and be tiring to keep up with. Responding in real time to real customers can be a great opportunity for your business, but in the long run, it can be difficult to keep up with content development.

    To help your social media marketers manage their stress, suggest the use of a social media publishing tool. These types of tool allow your social media marketers to plan their posts ahead of time and schedule posting times over weekends or holidays.
  2. Using too many tools for different channels
    Managing multiple channels with quality digital marketing is great. However, using multiple analytics tools, dashboards, and portals in addition to multiple content marketing channels makes the job harder than it needs to be.

    Instead of using multiple separate platforms, consider introducing your marketing team to a single digital platform that has all the marketing tools your employees need for their everyday routine. This will help them stay organized and become more productive since they no longer have to jump around to multiple platforms to get a unified vision of channel results.
  3. Running out of ideas for fresh content
    Creating quality content that’s original for your business while maintaining a good rate of publishing can cause stress for your content marketers and blog managers. To reduce stress and to keep your content from sinking into the pits of unoriginality, help your content team develop an editorial calendar to better plan what is posted and when. This allows them to schedule their work ahead of time so they’re not planning new content on the fly.

    Additionally, have your content team evaluate the work they’ve already written for your website. This gives them the opportunity to analyze what perspectives they may not have covered yet. Up to 72% of marketers in 2015 reported that the creation of relevant content was one of the most effective SEO tactics they used. Your sales team will be able to assist the marketing team in this area by giving them better insights into your business’s audience.

Managing a marketing team can be stressful, but it’s important not to let that stress get the better of you and your team. By identifying the problems that are arising and making your employees anxious, you can help to find solutions to reduce that stress and increase productivity.

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