There’s an old saying that the only things that are certain in life are death and taxes. Yet, in the realm of digital marketing, we can add one more certainty to the list – changes, updates and the overall evolution of Facebook marketing. The tools that Facebook offers to digital marketers continue to evolve at a rapid pace, delivering both opportunities and challenges when it comes to reaching online audiences on the world’s largest social media site.
It only makes sense that Facebook is evolving. It has transformed from a college project into one of the world’s most recognized brands with more than 2.3 billion monthly active users. And it’s the sheer volume of users that makes it such a massive marketing opportunity for businesses of all sizes.
To maximize its usefulness, it’s important to have a grasp on the latest and greatest changes to the Facebook platform and its advertising features. Here are some of the most notable to be aware of:
This Facebook ad type offers the advantage of showcasing both your visual content and your storytelling abilities. With Carousel ads, you can use up to 10 images or videos with headlines, links and a call to action. Your audience can scroll through the images to learn about your brand, features of a new product or an entire product or service line.
This vital tool helps you measure conversions, as well as optimize your ads and targeting. It can also shed light on the Facebook users who are shifting to your website. Facebook Pixel is simple to use, too. Just go to Ads Manager, create a pixel, copy the code on your web pages and start tracking actions. With this code, you’ll be able to track views of your content and when people are adding items to their shopping cart.
Like any digital marketer, you want Facebook users to take notice of what you’re selling. With Facebook’s behavior targeting, you can target specific audiences based on past purchase behavior, purchase intent and other behaviors or intents.
Another useful tool now available for Facebook marketers is interest targeting. This enables you to reach audiences based on hobbies, pages they’ve liked and other things they’re interested in. This information is collected on user profiles, content they share, specific keywords related to pages, apps that uses have liked and ads they’ve clicked on.
You also can target audiences on key demographics like location, language, education, age, relationship, life events, politics, employment information and more. Targeting can occur by finances, too – helping you to reach the specific users who can afford your products or services.
Consider that over 100 million videos are watched on Facebook each day. Facebook video ads are a huge opportunity for digital marketers. Not only are both cost-effective, they are useful for helping to strengthen your brand.
Want to learn more about increasing the success of your Facebook marketing? We’re happy to help. Contact us today.