Marketing directors know more than anyone else that no answer to a digital marketing question is completely clear-cut. Each brand and audience is different, which makes it impossible for social media marketing solutions to be completely one-size-fits-all. While it may be true that not every digital marketing agency will be able to use the same solutions and techniques to solve every marketing problem, there are some things in the industry that don’t change. Keep these
Managing a marketing team can be exceptionally challenging. The intensity of the workload combined with changing demands and a complex market can easily cause anxiety. However, as a manager, it’s your duty to ensure that your content marketing team is able to manage their own stress. After all, you’re in this together. But how can you help to reduce the stress of your content marketing team in order to boost productivity? Here are three common
One of the most rapidly evolving aspects of digital marketing is social media. While networks, such as Facebook, Twitter, Instagram, Snapchat, Google+ and LinkedIn, continue to grow at an exponential pace, new channels are being launched on a regular basis. This has made it a challenge for many marketers struggling to not only get up to speed on the capabilities of each platform, but also to understand the nuances of the audiences using them. It’s
The topic of digital strategy re-emerges again and again within many organizations. With digital marketing continuously evolving, the conversation is often concentrated on how to best leverage new technologies with the goal of using the latest and greatest digital marketing innovations. Yet, when there is no discussion of how the investment fits into a successful marketing roadmap, there is a high likelihood of less than optimal results. The key to successful digital marketing is continuously
Don’t Miss Out on the Value of A/B Testing There isn’t a set formula for digital marketing. What works for one organization may be a big mistake for another. This is because there are far more variables with digital marketing than with print advertising, direct mail and other traditional forms of marketing. Not only do you have to consider your brand proposition and your supporting content and images, you also need to carefully determine the
Do you have landing pages that aren’t the successful lead generation tools you thought they’d be? Landing pages are just too essential to let them fail. If you’re like many marketers, you’ve had varying degrees of success with landing page strategies, and you may have even begun to question their effectiveness. Before you pull the plug on this key component of your inbound marketing efforts, you might want to try updating your landing page strategies
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