Is your messaging consistent across all channels, all the time? With an exploding number of sales and marketing channels, most marketing directors would say “no” to this question. If you fall into this category, the good news is that there are simple strategies that can help build a consistent messaging across all your channels. Here are five proven ways to increase the consistency of your message and brand and rise above the often inconsistent, chaotic
Up to 92% of marketers say that social media is important to their business, according to Social Media Examiner. Yet, 88% of marketers say they want to know how to measure their return on investment for social media activities. One of the biggest struggles marketing directors face is measuring their return on investments for their digital activities, which is why it’s important to know how to create an effective digital marketing strategy. What’s the difference
A SWOT analysis is a technique that’s used to evaluate a new objective or project. Standing for Strengths, Weaknesses, Opportunities, and Threats, a SWOT analysis determines how your organization can move forward on a given project, what challenges may be worth tackling, and what opportunities you may be missing. SWOT analyses are considered helpful when deciding whether to lead with a given venture or strategy. It outlines the positives and negatives surrounding a project so
When you’re in the position of making important digital marketing decisions that impact the success of your entire organization, it’s natural to seek out advice from those who can offer some guidance. And, a solid opinion can go a long way when it comes from someone who is knowledgeable and experienced. However, it’s important to carefully consider your sources for advice. Most people have an innate desire to help others, and many fancy themselves as
As the leader of your marketing team, it’s important for you to understand how to use data in digital marketing. Unfortunately, many organizations offering digital marketing for businesses often use terms such as analytics, KPIs, metrics interchangeably when, really, they mean different things. One of the key steps to getting the most out of your business data is to establish an understanding between KPIs and metrics and to understand how to use them. Understanding business
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