Marketing can be a truly rewarding job where you get to see the fruits of your efforts almost immediately. For instance, B2B companies that blogged 11 times a month in 2015 were three times as likely to receive traffic compared to those who only blogged once.
Yet, as a marketing director, that same job can be highly stressful and the potential for burnout is a real threat. To help avoid burnout, here are a few tips to help you and your marketing team fight back against everyday stressors.
- Take short, but frequent breaks
It’s tempting to let yourself work for long periods of time to keep up with your workload. But working for a long period of time without a break can risk burnout. Instead, let yourself and your team take short, frequent breaks that don’t involve doing anything work-related. This will help you relax better and approach tasks later on with a fresh mind.
- Get physical on your breaks
Sitting is the new smoking. When you sit for long periods of time, it can not only cause stress but it can also do a number on your body. Try using your breaks as a time for exercise or to go for a walk outside. A walk out in nature can improve your mood, reduce anxiety, and even lower your heart rate.
- Promote a positive environment
Negativity breeds negativity in the workplace. Instead of approaching projects from a pessimistic viewpoint or voicing your stress, consider using positive thinking and voicing positive things. Not only will you begin to see your work in a better light when you do this, but so will the rest of your team.
- Outsource your digital marketing services
Sometimes burnout can be caused by trying to do too many things at once. By outsourcing a digital marketing agency, you take some weight off your shoulders. A lighter workload means you and your team can give what’s most important your full attention.
Marketing is a high-stress job where burnout is a real threat. Fortunately, marketing directors can help avoid burnout by outsourcing their digital marketing services.
Connected Culture offers a variety of digital marketing services including content visibility and SEO to help you and your marketing team stay on track with your workload to keep burnout at bay. For more information about our corporate digital marketing services, contact Connected Culture today.