It’s challenging to make the transition from a creative employee to a creative director. It’s one thing to work on your own ideas and those given to you by your boss and another to be in charge of the creative work of others.
So how can you get yourself to let go of the reins and trust the skills of your employees?
5 Things You Can Do To Be A Better Marketing Director
It’s no lie, being a marketing director is tough. In fact, up to 63% of 4,500 marketing and sales professionals in 2017 said generating traffic was their business’ number one challenge.
But you don’t have to feel stressed all the time wondering whether you’re doing a good enough job.
Here are five tips to consider to help you be a better marketing director (and to help you feel like one too).
- Be approachable
As the new marketing director, your department’s employees will be nervous to know what it’s like to work with you. Ease their anxiety by being approachable. You want your team to trust you. - Make your objectives understandable
Your team needs to understand what’s expected of them. Unclear objectives can be confusing, which can impact your team’s future work. - Create a culture of engagement
When your team is too afraid to voice their opinion, it can make your campaigns suffer. Allow your employees to speak their mind and throw in ideas. The more your team feels they can be honest, the better your culture and your future campaigns will be. - Be specific about your reviews
It doesn’t help your team when you tell them something about their work isn’t doing it for you. You want your feedback to be useful to help your team’s work improve in the future. - Have the ability to save the day
Don’t look for the chance to save the day at the last minute. But if you need to, make sure you have the ability to step in and get the job done when it’s absolutely necessary.
Sometimes the whirlwind of marketing can be too much, even when you’re trying your hardest. Connected Culture can help you manage the whirlwind by improving your business’ digital marketing profitability.
Our NYC digital marketing agency can provide you with social media marketing, SEO, email marketing, and content marketing you need to get the digital marketing profitability you want. To learn more or to schedule an appointment with us, contact Connected Culture today.
