It’s a new year with new strategies for successfully growing your brand online. The days of simply putting up a great looking website or managing a Facebook page are coming to a close. Success now means knowing how to be one step ahead of your audience — and your competitors — when it comes to your online presence.
The following three digital marketing tips can help you make this happen!
A Return to Simplicity
While the Internet keeps getting more and more complex, it’s no surprise that online audiences are increasingly searching for simple, easy-to-use sites and apps. No one has the time or patience to navigate through multi-step processes to interact on a social media site or mobile app. Consider Snapchat. While it only is capable of doing very specific things, it’s wildly successful. Why? It’s easy to use and lacks the frustrating number of applications, buttons and tools of many other sites.
If you’re one of the many digital marketers who erroneously believes that Snapchat is a site for teens who want to share photos and videos with friends, think again! Leading organizations are now launching Snapchat accounts because of the growing audience, including the NFL and even the White House. This is helping to increase users by leaps and bounds, with more than 11 percent of Americans now using Snapchat.
Even though we’re all relying on technology more than ever to communicate, it doesn’t mean we are losing the desire to actually connect with others. The need for communication and connection is just as strong as ever. In today’s world, we’re more likely than ever to accomplish this via the Internet. Messaging apps, like WhatsApp and Snapchat, are making it very easy to have conversations and share images and videos with friends, loved ones and even with the brands we buy from. For digital marketers, messaging apps are opening up new opportunities to form stronger, more personalized connections with online audiences.
According to Cisco, video will account for nearly 75 percent of all consumer internet traffic in 2017. It’s now a reality that online video is becoming a fundamental way for people to access information and entertainment. Video is the future of content marketing, and those that don’t prepare for this shift will soon find themselves falling behind. When you consider that YouTube receives more than one billion unique visitors each month, who wouldn’t want to capture at least a part of this growing audience?
It’s Time to Call in the Experts
Still determining the best strategy to ensure your organization’s success in 2017? Along with leveraging the above tips, it may be time to call in a specialized team of digital marketing experts to help you achieve your goals. Contact Connected Culture today to learn more about how we can help you maximize your digital marketing success.