A SWOT analysis is a technique that’s used to evaluate a new objective or project. Standing for Strengths, Weaknesses, Opportunities, and Threats, a SWOT analysis determines how your organization can move forward on a given project, what challenges may be worth tackling, and what opportunities you may be missing. SWOT analyses are considered helpful when deciding whether to lead with a given venture or strategy. It outlines the positives and negatives surrounding a project so