It’s a sign of the times. Marketing directors are facing new and rapidly growing challenges in this age of digital marketing. Their environment has been turned upside down with the addition of social media channels, real-time data, search engine optimization, and increased competition. No organization can ignore the fact that the vital role of marketing director is at risk due to frustration and burnout.
More Important Than Ever
While marketing directors have been spread thin, their value has become more important than ever. With it increasingly difficult to compete on price and product, brand positioning, messaging and marketing strategy has become pivotal to success.