Free 5 Digital Trends Research Study
- More than 80% of consumers research online before making a purchase decision.
- The number of consumers making online purchases has more than doubled in the last 10 years.
- Between 2011 and 2015, people’s time spent watching digital video has increased nearly 400%.
- 2016 marked the first year that more than half of the US population will watch TV shows online at least once a month.
Organizations aware of these trends are allocating approximately 25% of marketing budgets to digital efforts.
Without a focus on digital, organizations will find it increasingly difficult to stay competitive – especially on a local level. Organizations need to be where their audience is spending more and more time.
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- Consumers are, on average, spending more than 5 hours per day using mobile apps.
- More than 35% of consumers spend over 180 minutes online each day.
- The average American spends more than 6 hours online each day.
- Of the 360,000,000+ U.S. citizens, more than 320,000,000 use the internet (88%).
- About 46% of Google searches are local searches.
- More than 45% of daily searches focus on products and services
Digital marketing does not require additional ad spending; it only requires a restructure of traditional marketing budgets to include what is working right now – and what will dominate in the future.
Digital requires less investment and fewer production resources; it allows real-time flexibility in refining a working strategy; and it offers front-seat visibility no matter where your customers look on the web.
Your current customers are multi-channel (spread across a variety of digital and traditional media), so your marketing campaigns must include digital promotion to be successful.
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