digital marketing services

4 Stress Relief Tips To Help Marketing Directors Avoid Burnout

Marketing can be a truly rewarding job where you get to see the fruits of your efforts almost immediately. For instance, B2B companies that blogged 11 times a month in 2015 were three times as likely to receive traffic compared to those who only blogged once. Yet, as a marketing director, that same job can be highly stressful and the potential for burnout is a real threat. To help avoid burnout, here are a few

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content marketing

3 Tips To Help Your Business Improve Its Customer Reviews

Approximately 61% of marketers have said that improving their SEO and increasing their online presence was a top priority in 2017, according to HubSpot research. However, to truly thrive in the online space, it isn’t enough to simply increase your business’s online presence, which is a rather vague goal. The best online marketing agencies will help you set specific goals for your marketing campaign, such as earning more quality customer reviews or using content marketing

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Avoid These Common Mistakes In The New Product Development Process

One of your most important jobs in corporate digital marketing is ensuring the blood, sweat, and tears that go into new product development results in an impressive ROI. When you and your team fail to properly handle the product development process, it can result in a series of unfortunate events that won’t be as entertaining to experience as the popular book series. To help you avoid these critical errors, consider the following common mistakes you

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How To Effectively Measure ROI For Social Media Success

Approximately 92% of marketing directors report that social media is an important part of their business. However, up to 88% are unsure how to measure their ROI for social media activities. While there are plenty of metrics to help us gauge the performance of digital marketing for businesses, marketers may also rely on referral traffic and purchase quantity. The problem with these differences in ROI monitoring is that there’s no common way to measure ROI.

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digital marketing

SEO in 2018: The Past, Present, and Future of Link Building

When The Outline published an expose on “blog bribes” this December, many people were surprised to learn that brands were “bribing” their way into outlets like The Huffington Post, Forbes, Entrepreneur, and more austure publications. Digital marketing agencies were nonplussed. The word bribe is a big of an exaggeration here. Companies weren’t bribing the editorial wings of these publications. Rather, contributors to these publications could be paid to mention brands and include do-follow links to those companies in their

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Listening to Uncle Louie? How to Filter Digital Marketing Advice

When you’re in the position of making important digital marketing decisions that impact the success of your entire organization, it’s natural to seek out advice from those who can offer some guidance. And, a solid opinion can go a long way when it comes from someone who is knowledgeable and experienced. However, it’s important to carefully consider your sources for advice. Most people have an innate desire to help others, and many fancy themselves as

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digital marketing agency

The Essential Marketing Truths Every Marketing Director Should Keep In Mind

Marketing directors know more than anyone else that no answer to a digital marketing question is completely clear-cut. Each brand and audience is different, which makes it impossible for social media marketing solutions to be completely one-size-fits-all. While it may be true that not every digital marketing agency will be able to use the same solutions and techniques to solve every marketing problem, there are some things in the industry that don’t change. Keep these

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value versus price

Are You Buying Digital Marketing Services Based Solely on Price?

When it comes to digital marketing solutions, Smokey Robinson and the Miracles perhaps said it best, “You better shop around.” While it’s natural to want to choose the lowest price option, this strategy often comes back to bite those who select digital marketing agencies and solutions based solely on price. What Is the Value of Your Brand? If someone asked you to damage your brand in front of potential customers for $500 would you take

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analytics

Understanding The Difference Between Business Metrics And KPIs

As the leader of your marketing team, it’s important for you to understand how to use data in digital marketing. Unfortunately, many organizations offering digital marketing for businesses often use terms such as analytics, KPIs, metrics interchangeably when, really, they mean different things. One of the key steps to getting the most out of your business data is to establish an understanding between KPIs and metrics and to understand how to use them. Understanding business

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best practices

Are You Not Understanding What You’re Buying from a Digital Marketing Agency?

If you’ve hired or are considering hiring a digital marketing agency to guide your messaging, strategy or implementation, there is considerable value to be gained. Yet, it’s important to truly understand what you’re getting for your money to ensure there is sufficient return on your investment. What Do You Need from a Digital Marketing Agency? To increase your understanding of what an agency is offering, it’s important to start with evaluating your own data. Only

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